Why settle in life, when you can DREAM BIG! On our POP Secrets Podcast, we had the pleasure of speaking with Cheyenne Washington, a full time student while chasing her dreams of becoming a professional actress and dancer. She shares her experiences which have led her to the success in pursuing her dream career. Read More
Video editing has always provided me a freedom that I never thought possible. While the idea of it always seemed tedious and boring, the actual act is some of the most fun I’ve ever had. Throughout my life, high school, college, and now during work, I have always done something involving video editing in some regard. Back when Youtube was very new, and videos were being done by just regular people, my friends and I would go into iMovie and start creating som...
We have many incredible guests on our Pop Secrets Podcast and recently had the pleasure of speaking with PJ Prunty. He is the president of the Danbury Chamber of Commerce and shared his unique experience with being able to Profit off Passion! Read More
What’s an Aesthetic? It seems like everyone talks about it as though it’s common knowledge but there was no class in high school called Aesthetic 101 - and yet, if you’ve ever looked up any article on branding or social media marketing, it’s talked about time and time again. An overly simplified substitution is that something is pretty or “pleasing to look at”. Aesthetics in marketing and business goes hand in hand with branding, which is about a consistent visual ... Read More
When bought online, very few shoppers plan to pay full price for goods and services. In order to improve sales retention rates and increase consumer satisfaction, retailers routinely integrate coupons and discounts into their marketing campaigns. Let’s do a breakdown of coupons you should try on your website! Read More
A brand ambassador, also known as an influencer in the current marketing era, is an individual that is hired by an agency or corporation to represent a company. The purpose of ambassadors is to shed a positive light on the business, thereby increasing brand visibility and sales. Read More